VICE does it again! and leaves us speechless

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Another year, our client VICIO redefines the conventional and offers us its best cure for the New Year's Eve hangover: Hangover Cure is the name of this transgressive campaign, an idea so great that breaks all schemes.

VICIO challenged us: convert vans into ambulances, always with the unmistakable seal of the brand, and do it now! in different parts of Spain.

In a few days we gave shape to the project and got to work it out. A fun challenge we accepted without thinking!

The result: 20,000 hamburgers distributed as a "survival kit" from these ambulance-style vans, rolling through the top cities in Spain.

Barcelona, Madrid, Valencia, Málaga, Seville and Zaragoza were able to enjoy the "Hangover Cure" in action.

A spectacular start to the year thanks to this incredible collaboration with VICIO!

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11 March, 2024 | BLOG base3 BACK


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